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Brand attachment and a strategic brand exemplar:
, In:
Handbook on brand and experience management / ed. by Bernd H. Schmitt ...
Park, C. Whan
;
Priester, Joseph
. (2008) - p. 3-17
Exemplar:
BB WiWi
: 11a bwl 485/343
RT Journal Article T1 <Title>Brand attachment and a strategic brand exemplar</Title> UL https://suche.suub.uni-bremen.de/peid=B58887215&Exemplar=1&LAN=DE A1 Park, C. Whan A1 Priester, Joseph YR 2008 JF Handbook on brand and experience management / ed. by Bernd H. Schmitt ... SP 3 OP 17 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=116968694X* CN BB WiWi: 11a bwl 485/343 SF ELIB - SuUB Bremen
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