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The effects of incidental brand exposure on consumption:
, In:
Handbook on brand and experience management / ed. by Bernd H. Schmitt ...
Ferraro, Rosellina
;
Chartrand, Tanya L.
;
Fitzsimons, Gavan J.
. (2008) - p. 163-173
Exemplar:
BB WiWi
: 11a bwl 485/343
RT Journal Article T1 <Title>The effects of incidental brand exposure on consumption</Title> UL https://suche.suub.uni-bremen.de/peid=B58887580&Exemplar=1&LAN=DE A1 Ferraro, Rosellina A1 Chartrand, Tanya L. A1 Fitzsimons, Gavan J. YR 2008 JF Handbook on brand and experience management / ed. by Bernd H. Schmitt ... SP 163 OP 173 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=116968694X* CN BB WiWi: 11a bwl 485/343 SF ELIB - SuUB Bremen
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