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1 Ergebnisse
1
Experiential attributed and consumer judgments:
, In:
Handbook on brand and experience management / ed. by Bernd H. Schmitt ...
Brakus, J. Joško
;
Zhang, Shi
. (2008) - p. 174-187
Exemplar:
BB WiWi
: 11a bwl 485/343
RT Journal Article T1 <Title>Experiential attributed and consumer judgments</Title> UL https://suche.suub.uni-bremen.de/peid=B58887607&Exemplar=1&LAN=DE A1 Brakus, J. Joško A1 Zhang, Shi YR 2008 NO : graph. Darst. JF Handbook on brand and experience management / ed. by Bernd H. Schmitt ... SP 174 OP 187 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=116968694X* CN BB WiWi: 11a bwl 485/343 SF ELIB - SuUB Bremen
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