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1 Ergebnisse
1
The effect of evaluation criteria on design attributes and ..:
, In:
The journal of brand management
Holland, Ray
;
Shackleton, John
;
Hwang, Yun-yong
... (2008/09) 3 - p. 195-212
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>The effect of evaluation criteria on design attributes and brand equity in the product evaluation process</Title> UL https://suche.suub.uni-bremen.de/peid=B58918524&Exemplar=1&LAN=DE A1 Holland, Ray A1 Shackleton, John A1 Hwang, Yun-yong A1 Na, Kwang Jin A1 Melewar, T. C. YR 2008 NO : Ill., graph. Darst. JF The journal of brand management VO 16 IS 3 SP 195 OP 212 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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