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1 Ergebnisse
1
The role of targeted communication and contagion in product..:
, In:
Marketing science
Manchanda, Puneet
. (2008) 6 - p. 961-976
Exemplar:
Zentrale:
z bwl 419 ja/92;
Zentrale:Magazin Zs
fe 4692
RT Journal Article T1 <Title>The role of targeted communication and contagion in product adoption</Title> UL https://suche.suub.uni-bremen.de/peid=B58931275&Exemplar=1&LAN=DE A1 Manchanda, Puneet YR 2008 NO : graph. Darst. JF Marketing science VO 27 IS 6 SP 961 OP 976 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12601419* CN Zentrale: z bwl 419 ja/92 CN Magazin Zs: fe 4692 SF ELIB - SuUB Bremen
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