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1 Ergebnisse
1
Advertising effectiveness from a consumer perspective:
, In:
International journal of advertising
Aitken, Robert
;
Lawson, Robert
. (2008) 2 - p. 279-297
Exemplar:
Zentrale
;
RT Journal Article T1 <Title>Advertising effectiveness from a consumer perspective</Title> UL https://suche.suub.uni-bremen.de/peid=B58955912&Exemplar=1&LAN=DE A1 Aitken, Robert A1 Lawson, Robert YR 2008 JF International journal of advertising VO 27 IS 2 SP 279 OP 297 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12581730* CN E02: z bwl 430 jc/031 CN Magazin Zs: fe 4352 CN Magazin Zs: fe 4352 SF ELIB - SuUB Bremen
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