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Research design effects on the reliability of rating scales 

, In: Quantitative marketing techniques and analyses / ed. by David F. Birks and Tim Macer
a meta-analysis 
Churchill, Gilbert A.. (2009)  - p. 152-182
Exemplar:  Zentrale:E02 a bwl 402.2/014-3; BB WiWi: 11a bwl 402.2/014a-3