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The role of research in marketing management:

, In: The nature and scope of marketing research / ed. by David F. Birks and Tim Macer
Roberts, Harry V.. (2009)  - p. 206-220
Exemplar:  Zentrale:E02 a bwl 402.2/014-1; BB WiWi: 11a bwl 402.2/014a-1