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1 Ergebnisse
1
Use of causal models in marketing research
, In:
Quantitative marketing techniques and analyses / ed. by David F. Birks and Tim Macer
a review
Hulland, John
;
Chow, Yiu Ho
;
Lam, Shunyin
. (2009) - p. 541-568
Exemplar:
Zentrale:E02
a bwl 402.2/014-3;
BB WiWi
: 11a bwl 402.2/014a-3
RT Journal Article T1 <Title>Use of causal models in marketing research</Title> : <SubTitle>a review</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B58985691&Exemplar=1&LAN=DE A1 Hulland, John A1 Chow, Yiu Ho A1 Lam, Shunyin YR 2009 JF Quantitative marketing techniques and analyses / ed. by David F. Birks and Tim Macer SP 541 OP 568 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=91851671* CN E02: a bwl 402.2/014-3 CN BB WiWi: 11a bwl 402.2/014a-3 SF ELIB - SuUB Bremen
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