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Blinded by science 

, In: Developmental challenges in marketing research / ed. by David F. Birks and Tim Macer
the managerial consequences of inadequately validated clust... 
Bottomley, Paul. (2009)  - p. 63-80
Exemplar:  Zentrale:E02 a bwl 402.2/014-4; BB WiWi: 11a bwl 402.2/014a-4