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Mail survey response rate 

, In: Developmental challenges in marketing research / ed. by David F. Birks and Tim Macer
a meta-analysis of selected techniques for inducing respons 
Fox, Richard J. ; Crask, Melvin R.. (2009)  - p. 223-246
Exemplar:  Zentrale:E02 a bwl 402.2/014-4; BB WiWi: 11a bwl 402.2/014a-4