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1 Ergebnisse
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Performance implications and implementation of brand person..
a dyadic perspective on managers' intentions and consumers'... Schriftenreihe Merkur ; 34
Malär, Lucia
, 2009
Exemplar:
Zentrale:E02
a bwl 485/858
RT Dissertation/Thesis T1 <Title>Performance implications and implementation of brand personality</Title> : <SubTitle>a dyadic perspective on managers' intentions and consumers' perceptions</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B59029954&Exemplar=1&LAN=DE A1 Malär, Lucia PB Kovač PP Hamburg YR 2009 NO XV, 209 S. ; 210 mm x 148 mm, 343 gr. : graph. Darst. T3 Schriftenreihe Merkur ; 34 SN 9783830041948 VO 34 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=92474015* CN E02: a bwl 485/858 SF ELIB - SuUB Bremen
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