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1 Ergebnisse
1
How far is too far?
, In:
Journal of advertising research / Advertising Research Foundation
the antecedents of offensive advertising in modern China
Prendergast, Gerard
;
Cheung, Wah-leung
. (2008) 4 - p. 484-495
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>How far is too far?</Title> : <SubTitle>the antecedents of offensive advertising in modern China</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B59061449&Exemplar=1&LAN=DE A1 Prendergast, Gerard A1 Cheung, Wah-leung YR 2008 JF Journal of advertising research / Advertising Research Foundation VO 48 IS 4 SP 484 OP 495 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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