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1 Ergebnisse
1
How green should you be
, In:
Journal of advertising research / Advertising Research Foundation
can environmental associations enhance brand performance?
Montoro-Rios, Francisco Javier
;
Rodríguez-Molina, Miguel-Angel
. (2008) 4 - p. 547-563
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>How green should you be</Title> : <SubTitle>can environmental associations enhance brand performance?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B59061656&Exemplar=1&LAN=DE A1 Montoro-Rios, Francisco Javier A1 Rodríguez-Molina, Miguel-Angel YR 2008 NO : Ill., graph Darst. JF Journal of advertising research / Advertising Research Foundation VO 48 IS 4 SP 547 OP 563 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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