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1 Ergebnisse
1
Endorsement theory
, In:
Journal of advertising research / Advertising Research Foundation
how consumers relate to celebrity models
State, Gabriel
;
Deuskar, Sonali
;
Marshall, Roger
.. (2008) 4 - p. 564-572
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Endorsement theory</Title> : <SubTitle>how consumers relate to celebrity models</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B59061679&Exemplar=1&LAN=DE A1 State, Gabriel A1 Deuskar, Sonali A1 Marshall, Roger A1 Na, Woonbong YR 2008 NO : Ill., graph Darst. JF Journal of advertising research / Advertising Research Foundation VO 48 IS 4 SP 564 OP 572 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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