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What people want (and how to predict it):

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Davenport, Thomas H. ; Harris, Jeanne G.. (2008/09)  2 - p. 23-31
Exemplar:  Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294