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Commentaries and rejoinder to "trade-off aversion as an exp.. 

, In: Journal of marketing research / American Marketing Association
a functional magnetic resonance imaging study" 
Yoon, Carolyn ; Huettel, Scott A..... (2009)  1 - p. 14-24
Exemplar:  Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085