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1 Ergebnisse
1
The influence of consumers' lay theories on approach/avoida..:
, In:
Journal of marketing research / American Marketing Association
Jain, Shailendra Pratap
;
Mathur, Pragya
. (2009) 1 - p. 56-65
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>The influence of consumers' lay theories on approach/avoidance motivation</Title> UL https://suche.suub.uni-bremen.de/peid=B59323349&Exemplar=1&LAN=DE A1 Jain, Shailendra Pratap A1 Mathur, Pragya YR 2009 JF Journal of marketing research / American Marketing Association VO 46 IS 1 SP 56 OP 65 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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