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1 Ergebnisse
1
Product innovations, advertising, and stock returns:
, In:
Journal of marketing / American Marketing Association
Srinivasan, Shuba
;
Pauwels, Koen
;
Silva-Risso, Jorge M.
.. (2009) 1 - p. 24-43
Exemplar:
Zentrale:
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Product innovations, advertising, and stock returns</Title> UL https://suche.suub.uni-bremen.de/peid=B59433061&Exemplar=1&LAN=DE A1 Srinivasan, Shuba A1 Pauwels, Koen A1 Silva-Risso, Jorge M. A1 Hanssens, Dominique M. YR 2009 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 73 IS 1 SP 24 OP 43 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN Zentrale: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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