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1 Ergebnisse
1
Brand portfolio strategy and firm performance:
, In:
Journal of marketing / American Marketing Association
Morgan, Neil A.
;
Rego, Lopo L.
. (2009) 1 - p. 59-74
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Brand portfolio strategy and firm performance</Title> UL https://suche.suub.uni-bremen.de/peid=B59433106&Exemplar=1&LAN=DE A1 Morgan, Neil A. A1 Rego, Lopo L. YR 2009 JF Journal of marketing / American Marketing Association VO 73 IS 1 SP 59 OP 74 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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