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Strategisches Marketing im deutschen Biermarkt
eine wettbewerbsorientierte Analyse vor dem Hintergrund des... Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management ; 37
Heyden, Günter
, 2009
Exemplar:
Zentrale
;
TB BHV
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TB Wirtschaft
;
RT Dissertation/Thesis T1 <Title>Strategisches Marketing im deutschen Biermarkt</Title> : <SubTitle>eine wettbewerbsorientierte Analyse vor dem Hintergrund des Markteintritts internationaler Großbrauereien</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B59478134&Exemplar=1&LAN=DE A1 Heyden, Günter PB Kovač PP Hamburg YR 2009 NO XXIII, 291 S. ; 210 mm x 148 mm : graph. Darst. T3 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management ; 37 SN 9783830044086 VO 37 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=93058909* CN E02: a swl 804.2/680 CN TB BHV: wir 223/32 CN TB Wirtschaft: 19/3 Hey 8(2009) SF ELIB - SuUB Bremen
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