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1 Ergebnisse
1
Quantifying the benefits of individual-level targeting in t..:
, In:
Journal of marketing research / American Marketing Association
Dong, Xiaojing
. (2009) 2 - p. 207-221
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior</Title> UL https://suche.suub.uni-bremen.de/peid=B59847924&Exemplar=1&LAN=DE A1 Dong, Xiaojing YR 2009 NO : graph. Darst. JF Journal of marketing research / American Marketing Association VO 46 IS 2 SP 207 OP 221 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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