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1 Ergebnisse
1
Marketing under uncertainty
, In:
Journal of marketing / American Marketing Association
the logic of an effectual approach
Dew, Nicholas
;
Song, Michael
;
Wiltbank, Robert
... (2009) 3 - p. 1-18
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Marketing under uncertainty</Title> : <SubTitle>the logic of an effectual approach</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B60047756&Exemplar=1&LAN=DE A1 Dew, Nicholas A1 Song, Michael A1 Wiltbank, Robert A1 Read, Stuart A1 Sarasvathy, Saras D. YR 2009 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 73 IS 3 SP 1 OP 18 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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