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1 Ergebnisse
1
The specificity of luxury management
, In:
The journal of brand management
turning marketing upside down
Kapferer, Jean-Noël
;
Bastien, Vincent
. (2008/09) 5/6 - p. 311-322
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>The specificity of luxury management</Title> : <SubTitle>turning marketing upside down</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B60213533&Exemplar=1&LAN=DE A1 Kapferer, Jean-Noël A1 Bastien, Vincent YR 2009 JF The journal of brand management VO 16 IS 5/6 SP 311 OP 322 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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