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1 Ergebnisse
1
The informative and persuasive components of pharmaceutical..
, In:
International journal of advertising
an argument for why the two can coexist
Rod, Michel
;
Saunders, Sarena
. (2009) 2 - p. 313-349
Exemplar:
Zentrale
;
RT Journal Article T1 <Title>The informative and persuasive components of pharmaceutical promotion</Title> : <SubTitle>an argument for why the two can coexist</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B60403417&Exemplar=1&LAN=DE A1 Rod, Michel A1 Saunders, Sarena YR 2009 NO : graph. Darst. JF International journal of advertising VO 28 IS 2 SP 313 OP 349 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12581730* CN E02: z bwl 430 jc/031 CN Magazin Zs: fe 4352 CN Magazin Zs: fe 4352 SF ELIB - SuUB Bremen
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