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1 Ergebnisse
1
Customer branding of commodity products
, In:
The journal of brand management
the customer-developed brand
Pennington, Julia R.
;
Ball, A. Dwayne
. (2008/09) 7 - p. 455-467
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Customer branding of commodity products</Title> : <SubTitle>the customer-developed brand</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B60529479&Exemplar=1&LAN=DE A1 Pennington, Julia R. A1 Ball, A. Dwayne YR 2009 NO : graph. Darst. JF The journal of brand management VO 16 IS 7 SP 455 OP 467 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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