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1 Ergebnisse
1
Is once really enough?
, In:
Journal of advertising research / Advertising Research Foundation
making generalizations about advertising's convex sales res...
Taylor, Jennifer
;
Kennedy, Rachel
;
Sharp, Byron
. (2009) 2 - p. 198-200
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>Is once really enough?</Title> : <SubTitle>making generalizations about advertising's convex sales response function</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B60547371&Exemplar=1&LAN=DE A1 Taylor, Jennifer A1 Kennedy, Rachel A1 Sharp, Byron YR 2009 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 49 IS 2 SP 198 OP 200 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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