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1 Ergebnisse
1
An update of real-world TV advertising tests:
, In:
Journal of advertising research / Advertising Research Foundation
Hayati, Babak
;
Hu, Ye
;
Lodish, Leonard M.
.. (2009) 2 - p. 201-206
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>An update of real-world TV advertising tests</Title> UL https://suche.suub.uni-bremen.de/peid=B60547393&Exemplar=1&LAN=DE A1 Hayati, Babak A1 Hu, Ye A1 Lodish, Leonard M. A1 Krieger, Abba M. YR 2009 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 49 IS 2 SP 201 OP 206 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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