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Could Ralph Nader's entrance and exit have helped Al Gore? 

, In: Journal of marketing research / American Marketing Association
the impact of decoy dynamics on consumer choice 
Hedgcock, William. (2009)  3 - p. 330-343
Exemplar:  Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085