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1 Ergebnisse
1
Technology convergence
, In:
Journal of marketing / American Marketing Association
when do consumers prefer converged products to dedicated pr...
Han, Jin K.
. (2009) 4 - p. 97-108
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Technology convergence</Title> : <SubTitle>when do consumers prefer converged products to dedicated products?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B60557778&Exemplar=1&LAN=DE A1 Han, Jin K. YR 2009 NO : Ill., graph. Darst. JF Journal of marketing / American Marketing Association VO 73 IS 4 SP 97 OP 108 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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