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1 Ergebnisse
1
Electronic word of mouth (eWOM)
, In:
International journal of advertising
how eWOM platforms influence consumer product judgement
Lee, Mira
. (2009) 3 - p. 473-499
Exemplar:
Zentrale
;
RT Journal Article T1 <Title>Electronic word of mouth (eWOM)</Title> : <SubTitle>how eWOM platforms influence consumer product judgement</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B60848500&Exemplar=1&LAN=DE A1 Lee, Mira YR 2009 NO : graph. Darst. JF International journal of advertising VO 28 IS 3 SP 473 OP 499 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12581730* CN E02: z bwl 430 jc/031 CN Magazin Zs: fe 4352 CN Magazin Zs: fe 4352 SF ELIB - SuUB Bremen
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