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1 Ergebnisse
1
Marketing alliances, firm networks, and firm value creation:
, In:
Journal of marketing / American Marketing Association
Swaminathan, Vanitha
. (2009) 5 - p. 52-69
Exemplar:
Zentrale:
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Marketing alliances, firm networks, and firm value creation</Title> UL https://suche.suub.uni-bremen.de/peid=B60870708&Exemplar=1&LAN=DE A1 Swaminathan, Vanitha YR 2009 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 73 IS 5 SP 52 OP 69 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN Zentrale: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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