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1 Ergebnisse
1
Retailer promotion pass-through
, In:
Marketing science
a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
. (2009) 4 - p. 782-791
Exemplar:
Zentrale:E02
z bwl 419 ja/92;
Zentrale:Magazin Zs
fe 4692
RT Journal Article T1 <Title>Retailer promotion pass-through</Title> : <SubTitle>a measure, its magnitude, and its determinants</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B61040613&Exemplar=1&LAN=DE A1 Ailawadi, Kusum L. A1 Harlam, Bari A. YR 2009 NO : graph. Darst. JF Marketing science VO 28 IS 4 SP 782 OP 791 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12601419* CN E02: z bwl 419 ja/92 CN Magazin Zs: fe 4692 SF ELIB - SuUB Bremen
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