Merkliste 
 1 Ergebnisse 
 
1

Securitization of brand names 

, In: The journal of brand management
basic concepts and its use in practice 
Taylor, Ruth L. ; Becerra, Rudy ; Stuart, Patricia.. (2009/10)  1 - p. 62-83
Exemplar:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043