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1 Ergebnisse
1
The impact of customer relationship management implementati..
, In:
Journal of marketing / American Marketing Association
evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
. (2009) 6 - p. 61-76
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>The impact of customer relationship management implementation on cost and profit efficiencies</Title> : <SubTitle>evidence from the US commercial banking industry</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B61359498&Exemplar=1&LAN=DE A1 Krasnikov, Alexander A1 Jayachandran, Satish YR 2009 JF Journal of marketing / American Marketing Association VO 73 IS 6 SP 61 OP 76 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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