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1 Ergebnisse
1
Expanding the role of marketing
, In:
Journal of marketing / American Marketing Association
from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
. (2009) 6 - p. 119-136
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Expanding the role of marketing</Title> : <SubTitle>from customer equity to market capitalization</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B61359889&Exemplar=1&LAN=DE A1 Kumar, V. A1 Shah, Denish YR 2009 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 73 IS 6 SP 119 OP 136 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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