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1 Ergebnisse
1
Conceptualizing and measuring the monetary value of brand e..
, In:
Journal of marketing / American Marketing Association
the case of motion pictures
Hennig-Thurau, Thorsten
;
Houston, Mark B.
;
Heitjans, Torsten
. (2009) 6 - p. 167-183
Exemplar:
Zentrale:
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Conceptualizing and measuring the monetary value of brand extensions</Title> : <SubTitle>the case of motion pictures</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B61360178&Exemplar=1&LAN=DE A1 Hennig-Thurau, Thorsten A1 Houston, Mark B. A1 Heitjans, Torsten YR 2009 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 73 IS 6 SP 167 OP 183 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN Zentrale: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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