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1 Ergebnisse
1
Regulatory exposure of deceptive marketing and its impact o..:
, In:
Journal of marketing / American Marketing Association
Tipton, Martha Myslinski
;
Bharadwaj, Sundar G.
;
Robertson, Diana C.
. (2009) 6 - p. 227-243
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Regulatory exposure of deceptive marketing and its impact on firm value</Title> UL https://suche.suub.uni-bremen.de/peid=B61360339&Exemplar=1&LAN=DE A1 Tipton, Martha Myslinski A1 Bharadwaj, Sundar G. A1 Robertson, Diana C. YR 2009 NO : graph. Darst. JF Journal of marketing / American Marketing Association VO 73 IS 6 SP 227 OP 243 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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