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1 Ergebnisse
1
Effects of different types of perceived similarity and subj..:
, In:
International journal of market research
Hem, Leif E.
;
Iversen, Nina M.
. (2009) 6 - p. 797-818
Exemplar:
Zentrale:E02
z bwl 402 240;
Zentrale:Magazin Zs
fe 1240
RT Journal Article T1 <Title>Effects of different types of perceived similarity and subjective knowledge in evaluations of brand extensions</Title> UL https://suche.suub.uni-bremen.de/peid=B61509304&Exemplar=1&LAN=DE A1 Hem, Leif E. A1 Iversen, Nina M. YR 2009 JF International journal of market research VO 51 IS 6 SP 797 OP 818 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=42215858* CN E02: z bwl 402 240 CN Magazin Zs: fe 1240 SF ELIB - SuUB Bremen
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