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1 Ergebnisse
1
The relationship between consumer involvement and brand per..:
, In:
The journal of brand management
Guthrie, Michelle F.
;
Kim, Hye-shin
. (2009/10) 2 - p. 114-133
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>The relationship between consumer involvement and brand perceptions of female cosmetic consumers</Title> UL https://suche.suub.uni-bremen.de/peid=B61529233&Exemplar=1&LAN=DE A1 Guthrie, Michelle F. A1 Kim, Hye-shin YR 2009 JF The journal of brand management VO 17 IS 2 SP 114 OP 133 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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