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1 Ergebnisse
1
Brand communications in fashion categories using celebrity ..:
, In:
The journal of brand management
Carroll, Angela
. (2009/10) 2 - p. 146-158
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Brand communications in fashion categories using celebrity endorsement</Title> UL https://suche.suub.uni-bremen.de/peid=B61529258&Exemplar=1&LAN=DE A1 Carroll, Angela YR 2009 NO : Ill. JF The journal of brand management VO 17 IS 2 SP 146 OP 158 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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