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Auch Issues Management braucht messbare Ziele 

, In: Strategisches Issues Management / Gero Kalt; Achim Kinter; Michael Kuhn, Hg.
Guidelines for setting measurable PR objectives 
Anderson, Forrest W. ; Rockland, David ; Weiner, Mark. (2009)  - p. 224-235
Exemplar:  TB BHV: wir 339/186