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1 Ergebnisse
1
Why on earth do consumers have relationships with marketers
, In:
Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
toward understanding the functions of brand relationships
Ashworth, Laurence
;
Dacin, Peter
;
Thomson, Matthew
. (2009) - p. 82-106
Exemplar:
Zentrale:E02
a bwl 485/804
RT Journal Article T1 <Title>Why on earth do consumers have relationships with marketers?</Title> : <SubTitle>toward understanding the functions of brand relationships</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B61607600&Exemplar=1&LAN=DE A1 Ashworth, Laurence A1 Dacin, Peter A1 Thomson, Matthew YR 2009 NO : graph. Darst. JF Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds. SP 82 OP 106 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1114459763* CN E02: a bwl 485/804 SF ELIB - SuUB Bremen
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