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1 Ergebnisse
1
The connection-prominence attachment model (CPAM)
, In:
Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
a conceptual and methodological exploration of brand attach...
Wan, Zhong
;
Park, C. Whan
;
Priester, Joseph R.
.. (2009) - p. 327-341
Exemplar:
Zentrale:E02
a bwl 485/804
RT Journal Article T1 <Title>The connection-prominence attachment model (CPAM)</Title> : <SubTitle>a conceptual and methodological exploration of brand attachment</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B61608005&Exemplar=1&LAN=DE A1 Wan, Zhong A1 Park, C. Whan A1 Priester, Joseph R. A1 MacInnis, Deborah J. YR 2009 JF Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds. SP 327 OP 341 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1114459763* CN E02: a bwl 485/804 SF ELIB - SuUB Bremen
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