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1 Ergebnisse
1
Product placement in entertainment media
, In:
International journal of advertising
proposing business process models
Chang, Susan
;
Newell, Jay
;
Salmon, Charles T.
. (2009) 5 - p. 783-806
Exemplar:
Zentrale
;
RT Journal Article T1 <Title>Product placement in entertainment media</Title> : <SubTitle>proposing business process models</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B61611586&Exemplar=1&LAN=DE A1 Chang, Susan A1 Newell, Jay A1 Salmon, Charles T. YR 2009 NO : graph. Darst. JF International journal of advertising VO 28 IS 5 SP 783 OP 806 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12581730* CN E02: z bwl 430 jc/031 CN Magazin Zs: fe 4352 CN Magazin Zs: fe 4352 SF ELIB - SuUB Bremen
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