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1 Ergebnisse
1
In search of successful mobile advertising
, In:
Handbook of research on mobile marketing management / Key Pousttchi; Dietmar G. Wiedemann, [editors]
consumer and business perspectives
Barnes, Stuart J.
;
Carroll, Amy
;
Scornavacca, Eusebio
.. (2010) - p. 279-302
Exemplar:
Zentrale:E02
a ver 850/130;
Zentrale:E02
a ver 850/130a
RT Journal Article T1 <Title>In search of successful mobile advertising</Title> : <SubTitle>consumer and business perspectives</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B61661169&Exemplar=1&LAN=DE A1 Barnes, Stuart J. A1 Carroll, Amy A1 Scornavacca, Eusebio A1 McKenzie, Jonathon YR 2010 NO : graph. Darst. JF Handbook of research on mobile marketing management / Key Pousttchi; Dietmar G. Wiedemann, [editors] SP 279 OP 302 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=92819027* CN E02: a ver 850/130 CN E02: a ver 850/130a SF ELIB - SuUB Bremen
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