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1 Ergebnisse
1
How effective is creativity?
, In:
Journal of advertising research / Advertising Research Foundation
emotive content in TV advertising does not increase attenti...
Heath, Robert G.
;
Bottomley, Paul A.
. (2009) 4 - p. 450-463
Exemplar:
Zentrale:
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>How effective is creativity?</Title> : <SubTitle>emotive content in TV advertising does not increase attention</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B61730231&Exemplar=1&LAN=DE A1 Heath, Robert G. A1 Bottomley, Paul A. YR 2009 NO : graph. Darst. JF Journal of advertising research / Advertising Research Foundation VO 49 IS 4 SP 450 OP 463 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN Zentrale: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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