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The "trade dress" controversy
a case of srategic cross-brand cannibalization
Harvey, Michael G.
;
Rothe, James T.
;
Lucas, Laurie A.
. (2010) - p. 347-368
Exemplar:
BB WiWi
: 11a bwl 485/207-1
RT Book, Section T1 <Title>The "trade dress" controversy</Title> : <SubTitle>a case of srategic cross-brand cannibalization</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B61735079&Exemplar=1&LAN=DE A1 Harvey, Michael G. A1 Rothe, James T. A1 Lucas, Laurie A. YR 2010 NO : graph. Darst. SP 347 OP 368 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1268115738* CN BB WiWi: 11a bwl 485/207-1 SF ELIB - SuUB Bremen
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