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The structure of survey-based brand metrics:
Lehmann, Donald R.
. (2010) - p. 71-93
Exemplar:
Zentrale:E02
a bwl 485/207-2
RT Book, Section T1 <Title>The structure of survey-based brand metrics</Title> UL https://suche.suub.uni-bremen.de/peid=B61736593&Exemplar=1&LAN=DE A1 Lehmann, Donald R. YR 2010 NO : graph. Darst. SP 71 OP 93 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1268115746* CN E02: a bwl 485/207-2 SF ELIB - SuUB Bremen
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