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1 Ergebnisse
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Is a company known by the company it keeps?
assessing the spillover effects of brand alliances on consu...
Simonin, Bernard L.
;
Ruth, Julie A.
. (2010) - p. 69-94
Exemplar:
BB WiWi
: 11a bwl 485/207-3
RT Book, Section T1 <Title>Is a company known by the company it keeps?</Title> : <SubTitle>assessing the spillover effects of brand alliances on consumer brand attitudes</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B61736861&Exemplar=1&LAN=DE A1 Simonin, Bernard L. A1 Ruth, Julie A. YR 2010 NO : graph. Darst. SP 69 OP 94 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=1268115754* CN BB WiWi: 11a bwl 485/207-3 SF ELIB - SuUB Bremen
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